Since the attainment of independence in 1960 by Nigeria, the country as well as other developing nations in Africa and Asia has been in a race to achieve sustainable national development. This race seems not won because in spite of the decades of rolling out development plans, the country is still struggling with meeting the basic development needs of the populace. Communication has been identified as a prime mover in the realisation of development objectives. This paper, a library investigation, attempts to explicate how the challenges of sustainable development can be overcome through a robust Communication paradigm that would make the citizenry to latch on to and own any development initiatives. The paper rests on the democratic participant media theory which emphasises communality in information sharing rather than the centralised, top-down government initiated communication. It concludes that sustainable development is achievable if the people become active participants in communication and information management which give individuals a sense of belonging and self-worth. The paper recommends, among others, that development facilitators should evolve a communication mechanism that encourages collective decision making possible for the attainment of sustainable national development.