The truism that mass media contents supposedly exert a significant degree of behavioural influence on the audiences no doubt underscores the existence of several media effect theories. Interestingly too new theories have continued to emerge to explain the impact of the social media occasioned by the ICTs on audiences just as pre-internet theories are intermittently reviewed to underscore their relevance or otherwise in the digital age. This study focuses on Elizabeth Neolle Newman’s spiral of silence theory in the contemporary digital era. The study, therefore, made a qualitative incursion into the history of the theory, major postulates, relevant theories as well as an analytical x-ray of some scholarly work done on the subject matter. The paper, therefore, concluded that the anonymous setting of the social media makes for maximal online participation hence breaks the fear of isolation and physical intimidation. People, therefore, express own opinions even if they are in the minority hence break the spiral of silence. The social media, therefore, does not significantly qualify as a spiral of silence machine.